Top 5 Virtual Fitness Programs on iOS in Australia Q3 2023

During Q3 2023, the top 5 virtual fitness apps on iOS in Australia showcased varied performance metrics in terms of weekly downloads, revenue, and active users. Here's a closer look at each app's performance, based on data from Sensor Tower:

Strava: Run, Bike, Hike experienced fluctuating weekly revenue, peaking at approximately $98K in the week of July 24. Weekly downloads started at 5.2K in late June and rose to 7.3K by the end of September. Active users showed an overall upward trend, increasing from 145.7K to 164.9K throughout the quarter.

Sweat: Fitness App For Women saw a peak in weekly revenue at around $39K in mid-July, with a slight decline towards the end of September, ending at approximately $32K. Weekly downloads fluctuated, starting at 736 and ending at 690. Active users maintained a relatively stable trend, hovering around 4.8K to 4.9K.

Fitbit: Health & Fitness had a notable peak in weekly revenue of about $58K at the beginning of the quarter, with a generally downward trend, ending at $35K in the final week. Weekly downloads saw minor fluctuations, with a peak at 3.3K in late August. Active users remained quite stable, peaking at 66.6K in early September and ending around 58K.

Kic: Health, Fitness & Recipes showed a steady increase in weekly revenue, peaking at approximately $40K in the final week of September. Weekly downloads also saw an upward trend, with a significant rise from 552 in late June to 1K in the last week of September. Active users increased from 2.9K to 3.5K over the quarter.

AllTrails: Hike, Bike & Run displayed an upward trend in weekly revenue, reaching around $29K in mid-July and maintaining around $25K towards the end of the quarter. Weekly downloads started at 8.3K and concluded at 5.2K. Active users saw a peak of 24.4K in early July but declined to 17.9K by the end of September.

For more detailed insights and data, visit Sensor Tower.